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GEO
GEO (Generative Engine Optimisation) is the practice of improving a brand’s visibility in AI-generated answers.
Rather than competing only for a position in a list of search results, GEO focuses on whether an assistant mentions a brand or cites its pages. Crawlable pages, clear answers and consistent entity information support this work; inclusion is not guaranteed. Orion’s GEO module tracks mentions across the AI engines you connect.