SEO and GEO Glossary

Definitions of GEO, AI Overviews, E-E-A-T, share of voice and citation rate, with short explanations and links to relevant Orion modules for SEO and GEO.

• GEO
• AI Overviews
• E-E-A-T
• Share of voice
• Citation rate

GEO

GEO (Generative Engine Optimisation) is the practice of improving a brand’s visibility in AI-generated answers.

AI Overviews

AI Overviews are Google Search’s AI-generated summaries that combine information from multiple sources and link to supporting pages.

E-E-A-T

E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness, qualities used in Google’s search quality evaluation guidance.

Share of voice

Share of voice is a brand’s proportion of measured visibility within a defined set of competitors, queries and channels.

Citation rate

Citation rate is the percentage of monitored AI answers that include a link to the brand or site being measured.