What is the difference between SEO and GEO?

SEO gets you ranked in Google's blue links. GEO gets your brand quoted inside AI answers. Orion checks ChatGPT, Perplexity, Gemini and Claude, using API keys you supply; engines without a key are not checked.

How do you know if schema is really live?

Orion fetches the deployed page and validates the structured data it finds. Coverage is never assumed or estimated — a page is only marked valid after a live check.

GEO

Get mentioned by ChatGPT, Perplexity, Gemini and Claude.

Generative Engine Optimisation is the new front page. Orion asks ChatGPT, Perplexity, Gemini and Claude the questions your buyers ask, records whether you are mentioned, generates structured data, and compares how often competitors are mentioned. You supply your own API key for each engine; engines without a key are not checked.

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AI engines checked: 4
Schema types: FAQ, Article, Product, Org
API keys: Your own

Monitor the prompts that matter

Add the real questions buyers ask. Run them on ChatGPT, Perplexity, Gemini and Claude — only the engines you added an API key for — and Orion records whether your brand is mentioned.

Mention rate over time
Per-engine breakdown so you can see who favours you
How often competitors are mentioned in the same answers

Structured data that AI engines actually read

Generate valid JSON-LD for FAQ, Article, Product, Organisation and more, then validate it live against the deployed page so you know it is present and correct — not just generated.

Entities, not just keywords

Register your brand, people and products as entities, check knowledge-panel strength, and close the gaps that stop assistants describing you accurately.

GEO questions

What is the difference between SEO and GEO?: SEO gets you ranked in Google's blue links. GEO gets your brand quoted inside AI answers. Orion checks ChatGPT, Perplexity, Gemini and Claude, using API keys you supply; engines without a key are not checked.
How do you know if schema is really live?: Orion fetches the deployed page and validates the structured data it finds. Coverage is never assumed or estimated — a page is only marked valid after a live check.

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