From first crawl to AI citations, in ten steps

The ten steps

1. 1. Create your workspace and add a site

   2 min

   Sign up with your work email, then enter your website address, business name and industry.

   • Enter your website address (e.g. https://example.com).
   • Add your business name and choose your industry.

   You end up with: Your site is added and ready for its first audit.

2. 2. Connect Google Search Console

   1 min

   GSC gives Orion your real queries, impressions, clicks and positions — the ground truth behind every recommendation.

   • Click Sign in with Google and pick the account that owns the property.
   • Select the property for this site, or skip and connect later from Integrations.

   You end up with: Live ranking and query data flowing into the dashboard, keywords and reports.

3. 3. Connect GA4 (optional but recommended)

   1 min

   Analytics lets Orion attribute traffic and conversions to the pages it optimises, so you can prove impact.

   • Sign in with Google and choose the Analytics property for this site.
   • Or skip and connect later from Integrations.

   You end up with: Traffic and conversion trends alongside ranking movement.

4. 4. Add competitors

   2 min

   Competitors are compared with you in AI answers from your GEO query checks.

   • Add up to five competitor domains.
   • Or tick “Automatically find competitors for me” to get suggestions after onboarding.

   You end up with: A competitor list used in the GEO → Competitors comparison.

5. 5. Run your first audit

   Varies with site size

   Orion crawls your site and runs 33 Site Health checks on the pages it finds.

   • The audit starts automatically and shows progress while it runs.
   • When it finishes, review the issue list in Site Health: critical first, then high, medium, low.
   • Open any issue to see the affected URLs and the exact fix.

   You end up with: A site health score and a ranked issue list.

6. 6. Read your plan

   5 min

   The last onboarding screen shows issues found, keywords tracked, your site health score and the competitors being tracked.

   • Read the summary, then go to your dashboard.
   • Work the Action Queue on the dashboard from the top down.

   You end up with: A clear starting point on your dashboard.

7. 7. Run Autopilot in batches

   10 min per batch

   Autopilot works through your site in batches of 75 pages. For each page it validates SEO, content and GEO signals, generates a concrete copy-paste fix, and compiles a Developer Handoff PDF.

   • Pick a batch (pages 1–75, 76–150, and so on). Failing pages are prioritised first.
   • Run the batch. You get in-app and email notification when the PDF is ready.
   • Send the Developer Handoff PDF to your dev or agency — every fix is copy-paste ready.
   • After the fixes ship, re-run the same batch to verify. Green means done.

   You end up with: A verifiable, batch-by-batch trail of fixes with before/after evidence.

8. 8. Improve AI visibility (GEO)

   Ongoing

   GEO checks whether ChatGPT, Perplexity, Gemini and Claude mention your brand. You supply your own API key for each AI engine in Integrations → AI engines. Engines without a key are not checked.

   • Add the questions your buyers ask AI tools, then run the check from the Queries tab.
   • Generate JSON-LD (FAQ, Article, Product, Organisation) for your key pages.
   • Register your brand, people and products as entities and check knowledge panel strength.
   • Compare how often competitors are mentioned in the same answers (Competitors tab).

   You end up with: Mention rate over time on the AI engines you added keys for.

9. 9. Publish content that scores

   Ongoing

   The Content hub scores every page for Content signals and SEO as you write, closes competitor gaps, and can publish straight into your CMS.

   • Turn a gap topic or keyword into a draft in one click — the title and target keyword are filled in.
   • Write in the editor and watch the live Content signals and SEO scores; aim for 80+.
   • Schedule on the calendar, then publish to WordPress, Shopify or Webflow.

   You end up with: A steady publishing cadence tied to measurable ranking movement.

10. 10. Report and stay ahead

    Weekly

    Scheduled digests, white-label PDFs and custom dashboards keep stakeholders informed without you building slides.

    • Turn on the weekly digest for yourself and your stakeholders.
    • Build a custom dashboard with the widgets your client cares about.
    • Add your logo and colours for white-label client reporting.

    You end up with: Reporting that runs itself, plus anomaly alerts when things move.

The Autopilot loop

Autopilot is deliberately finite. It works a batch of 75 pages at a time so every run is fast, every document is readable, and progress is provable.

1. 01

   Pick a batch

   Choose pages 1–75, 76–150, and so on. Failing pages are queued first.

2. 02

   Run

   Orion re-fetches each page live and validates SEO, content and GEO signals.

3. 03

   Generate

   Every issue gets a concrete, copy-paste fix that respects character limits.

4. 04

   Hand off

   A Developer Handoff PDF is produced and emailed to you.

5. 05

   Ship

   Your developer or agency applies the fixes exactly as written.

6. 06

   Verify

   Re-run the same batch. Items that now pass drop off the list for good.

Module reference

Every plan includes every module. Here is what each one does and how to get the most from it.

Frequently asked questions