Share of voice

Share of voice is a brand’s proportion of measured visibility within a defined set of competitors, queries and channels.

In AI-answer monitoring, it compares a brand’s mentions with the mentions recorded for the comparison set. Always state the prompts, engines, period and denominator used: changing the set changes the percentage. It describes the monitored sample, not the whole market. Orion’s GEO module compares your brand with the competitors you nominate.

Related module

• GEO